A display booth is like a 10-by-10-foot storefront. Like a storefront that has inviting pieces in the window, your display booth should have the ability to attract the eyes of potential customers. Many times, your product will dictate the type of display you will use. A sports product should have sports paraphernalia as opposed to flowers and balloons. However, no matter the product, there are many ideas to enhance your display booth.
Canopy
A canopy provides a top for your display area. The pop-up type installs quickly and is useful for indoor and outdoor. A white canopy is an appealing color and allows for more light. Canopies come in various sizes and usually have a tepee top. You can purchase the 10-foot-by-10-foot size for standard booth space.
Display Walls
Display gates usually come in black, white and metallic colors, and you can purchase them in 6-foot-tall panels. You can find square, see-through boxes that you can attach a hook to hang items. Check going-out-of-business sales for a better price on these items.
Tarp is an inexpensive way to create display walls, and you can attach it can be to the legs of the canopy with rope or bungee cords.
For a more professional look---and more expensive---use panel walls. These are great for artists who want to create a gallery effect by hanging their art. These fabric panels also assemble and disassemble quickly.
Display Tables
Tables are a necessity to display your product. Foldout tables are ideal for display booths because they don't take up a lot of space and provide a place for you to show off your products. Make your table inviting by covering it with a piece of fabric long enough to drop over the front. This creates a storage space under the table. Lay a shorter piece of a contrasting color fabric on top of the first piece to make a layered tablecloth look.
Lighting
Lighting is essential to display products in the best light. Don't rely on craft show or trade show lighting. Purchase clip-on lamps from a local hardware store, and place them strategically around your booth to provide optimal lighting. These lamps are inexpensive and easy to use. For a standard display booth, two or three lamps would provide enough lighting.
Free Stuff
Trade show attendees expect free stuff. This gets them to your booth. Give out free items with your business name on them as a marketing tool. Offer free demonstrations. Display your business cards at the corners of your display table.
0 comments:
Post a Comment