How to Set Up A Jewelry Display

Effectively presenting jewelry to would-be buyers involves carefully staging a display area and positioning pieces in such a way that their greatest attributes are highlighted. Other issues to take into consideration in setting up a jewelry display include lighting, traffic flow, theft prevention and ease of display transportation.

Instructions

1

Position your display tables or cases into configurations that encourage browsers to stop, look and try on jewelry without the risk of running into each other or getting stuck in a dead-end. Two effective designs are the L shape and the U shape. Both formats allow a salesperson to stand behind the displays and assist customers while encouraging a free flow of traffic.

2

Position mirrors on the backs of display shelving and on the flat surfaces of display tables. The reflective quality will make jewelry sparkle and shine.

3

Place tall display aids, such as earring trees and necklace display platforms, toward the back of the table or display case and position medium display aids, such as bracelet and watch displays, in front of those. Ring trays and flat cases for loose jewelry should be positioned at the very front. This approach provides full visibility for all pieces.

4

Remove jewelry from the cases or bags it was transported in and polish with a jewelers cloth before placing the jewelry on displays. Consider wearing gloves during this process to avoid smudging it with fingerprints.

5

Group jewelry by color, style or likeness. Place items that go together in close vicinity to each other. For example, if you display loose pendants, position chains nearby. Place high-value items in locked display cases.

6

Place items on an angle for full visibility and dont position jewelry items so close to each other that they lose their unique individual appeal.

7

Position display lighting in the cases or on the tables in such a way that key pieces are well-lit with residual light reflecting off of other adjacent pieces. Miniature track lighting works well for this purpose.

8

Add finishing touches to make the jewelry display visually appealing. Ideas include weaving tulle fabric among the displays, scattering flat-backed glass marbles in the case or placing floral accents at the base of display stands.