How to Display Jewelry on a Table

A successful jewelry display fulfills at least two objectives: It attracts the consumer's attention, and it induces her to buy. A display that is not well thought out can prove injurious to sales numbers. Even a well-designed collection at an affordable price point can sell poorly due to an ill-designed display. An attractive display should allow the gaze to flow comfortably across or around the table. Grouping together pieces of similar style, color and material is one place to start. Does this Spark an idea?

Instructions

1

Cover the table with a tablecloth. Use a solid tablecloth in a color that will not interfere with the customer's ability to view the jewelry. Black, white, gray and beige are some appropriate choices. To heighten the sense of luxury, choose a fabric such as velvet or satin.

2

Create groupings according to style and/or color. For example, a collection of color-rich glass jewelry may be better shown by displaying red pieces in one section of the table and blue or green pieces in another. It is common practice to group gold and silver jewelry separately. Also consider gathering pieces according to material, such as lucite, pearl or gemstone. This principle applies even to subgroupings on earrings or bracelets. Putting visually similar pieces together can help consumers find what they need and may help salespeople to more easily locate jewelry while attending to a customer.

3

Mount especially attractive pieces or sets on busts or stands, and elevate them. For example, position a ruby-red glass jewelry necklace on a bust, and use a box or riser to attract the consumer's attention. Display complementary designs, such as bracelets or earrings, alongside the highlighted piece.

4

Provide visual transition from one grouping to the next. For example, allow the eye to travel comfortably from a silver to a gold grouping by positioning pieces that include both metals between the two groupings.

5

Add lighting to the display design. Whether you mount spotlights on adjacent walls or the ceiling or use lamps on the table itself, adequate light can enhance the appeal of jewelry. Test your light or lamp placement before the sales event by approaching the table from different angles as you observe the display.